videoweek roadmap logo in white

Setting the Video & CTV Advertising Agenda for 2025

14th november 2024

30 Euston Square, London

videoweek roadmap

a one day conference about what to expect in video and ctv advertising in 2025

VideoWeek Roadmap, formerly known as ‘NVF Roadmap’, is a one day conference that will look at what to expect in video & CTV advertising in 2025.

what's on

agenda

8.30am

Coffee & Networking

9.00am

Welcome & Introduction

Presentation

Speaker

Tim Cross, Assistant Editor, VideoWeek

09:00am

Welcome & Introduction

Speaker Vincent Flood, Editor-in-Chief, VideoWeek

09:00am

CTV’s Role on the Omnichannel Media Plan: The Buy-Side View

Speakers
Richard Brooke, Global Media Operations Director, Unilever
Ed Wale, VP Europe, LG Ad Solutions
Laura Hicks, Global Head of Market Development, Finecast
Moderator
Vincent Flood, Editor-in-Chief, VideoWeek

09:00am

The Coming of the ESG Tidal Wave

Speaker Vincent Flood, Editor-in-Chief, VideoWeek

9.10am

In Conversation with Paramount

Fireside chat

Speaker

Zach Belmont, Data & Programmatic Director, Paramount
Tim Cross, Assistant Editor, VideoWeek (Moderator)

9.30am

Is Peak TV Keeping Advertisers Glued to the Screen?

Panel

Speakers

Vicky Fox, Chief Planning Officer, OMD UK
Seun Odeneye, Managing Director for Media, Kinnesso UK & I
Tim Cross, Assistant Editor, VideoWeek (Moderator)

10.00am

What to expect from the UK TV and Video ad market

Presentation

Speaker

Lottie Towler, Principal Analyst, Ampere Analysis

10.15am

Navigating TV's Awkward Inbetween Years

Panel

Speakers

Ed Wale, VP Europe, LG Ad Solutions
Steve Broadhead, MD, EMEA, Nexxen
Hitesh Bhatt, Senior Director, CTV/OTT, EMEA, PubMatic
Charlie Glyn, Ad Technology Leader, Channel 4 Sales
Laurence Miall – d’Août, VP of Development and Partnerships, Liberty Global
Tim Cross, Assistant Editor, VideoWeek (Moderator)

10.50am

Coffee Break

11.15am

Advertising as an Investment: The Growing Impact of Cross-Media & Attention Measurement

Panel

Speakers

Andy Beames, Director Client Partnerships, Data, Samba TV 
Adam Morton, Chief Product Officer, UM
Emma Moorhead, Head of Channel Planning, Wavemaker UK
Dan Meier, Senior Reporter, VideoWeek (Moderator)

11.50am

How AI is Boosting CTV

PRESENTATION & Q&A

Speakers

Alexis Wrightson, Lead Product Marketing Manager, Quantcast
Lucy Gausden, Programmatic Specialist, Arla Foods
Henry Reed, Director of Digital Marketing,Warner Bros. Discovery

12.10pm

Applied AI: Leveraging the Growth Opportunity

Presentation

Speaker

Sarah Salter, Global Head of Applied Innovation, Wavemaker

12.30pm

Forecasting AI's Impact on Video & TV in 2024

Panel

Speakers

Sonia Pham, Head of Operations Illuma
Uri Yariv, Director, Head of Business Development, UK, WSC Sports
Lindsay Hong, CEO & Co-Founder, SmartAssets
Dan Meier, Senior Reporter, VideoWeek (Moderator)

1.00pm

lUNCH

2.00pm

Uber: Ads That Move the World

Fireside Chat

Speaker

Paul Wright, Head of Uber Advertising, UK and Ireland
Dan Meier, Senior Reporter, VideoWeek (Moderator)

2.20pm

Cracking the Code on Video & CTV Creative

Panel

Speakers

Amy China-Wire, VP, Teads Studios UK
Ridhi Jogia, AV Director, EssenceMediacom
Catherine Lofthouse, Client Partner – Global Addressable Media, Dentsu
Tim Cross, Assistant Editor, VideoWeek (Moderator)

2.55pm

The Missing Money: What Log Files Can Teach Us

Presentation & Q&A

Speaker

Krzysztof Franaszek, Founder, Adalytics
Tim Cross, Assistant Editor, VideoWeek (Moderator)

3.40pm

You Won't Believe What Publishers' Monetisation Strategies Look Like Now

Panel

Speakers

Rory Davies, Commercial Platform and Innovation Lead, The Sun
Pippa Scaife, VP Global Growth Strategy, NBCUniversal
Miriam Zand, Head of Sales UK, Axel Springer Global Advertising
Joanna Burton, Adviser (Moderator)

4.20pm

Networking drinks

7.00pm

Concludes

speakers

2023 speakers

We’ll be featuring speakers from some of the industry’s most innovative and influential companies.

Krzysztof Franaszek

Founder

Vicky Fox

Chief Planning Officer

Ed Wale

VP, Europe

Lindsay Hong

CEO & Co-Founder

Sonia Pham

Head of Operations

Paul Wright

Head of Uber Advertising, UK and Ireland

Lucy Gausden

Programmatic Specialist

Seun Odeneye

Managing Director for Media

Zach Belmont

Data & Programmatic Director

Amy China-Wire

VP

Hitesh Bhatt

Senior Director, CTV/OTT, EMEA

Sarah Salter

Global Head of Applied Innovation

Pippa Scaife

VP Global Growth Strategy

Emma Moorhead

Head of Channel Planning

Steve Broadhead

MD, EMEA

Adam Morton

Chief Product Officer

Lottie Towler

Principal Analyst

Rory Davies

Commercial Platforms & Innovations Lead

Alexis Wrightson

Lead Product Marketing Manager

Laurence Miall - d'Août

VP of Development and Partnerships

Ridhi Jogia

AV Director

Henry Reed

Director of Digital Marketing

Miriam Zand

Head of Sales UK

Andy Beames

Director Client Partnerships, Data

Charlie Glyn

Ad Technology Leader

Uri Yariv

Director, Head of Business Development, UK

Catherine Lofthouse

Client Partner – Global Addressable Media

Joanna Burton

Tim Cross

Assistant Editor

Dan Meier

Senior Reporter

Vincent Flood

Editor-in-Chief

Joanna Burton

who attends

the clock is ticking

Days
Hours
Mins
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why attend?

Crucial Business Information

The pace of change in video & CTV advertising has only accelerated over the course of the pandemic. Knowing what’s ahead of us and how buyers and sellers are thinking will be key to success.

Connect

The pace of change in video & CTV advertising has only accelerated over the course of the pandemic. Knowing what’s ahead of us and how buyers and sellers are thinking will be key to success.

Industry Thought Leaders

The pace of change in video & CTV advertising has only accelerated over the course of the pandemic. Knowing what’s ahead of us and how buyers and sellers are thinking will be key to success.

Participate

The pace of change in video & CTV advertising has only accelerated over the course of the pandemic. Knowing what’s ahead of us and how buyers and sellers are thinking will be key to success.

Partners

Host Partner

Silver Partners

Lunch Partner

venue location

30 euston square

30 Euston Square is a Grade II* listed award-winning events venue, in a perfect central London location. The closest tube stations are Euston and Euston Square.

Sponsorship Packages

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