VideoWeek Roadmap is a one-day conference examining what to expect in video and TV advertising in the year ahead.
Bringing the buy- and sell-side onto a single stage, the event cuts through the noise to focus on the trends, technologies and decisions shaping the year ahead. Short, focused sessions explore where budgets are moving, how measurement is evolving and what new technologies mean for the way video is bought and sold.
The result is a working map of the next twelve months: what is changing, who is investing, and what it means for the way video is bought and sold.
Why attend
The pace of change in video & TV has never been faster.
01
Crucial business intelligence
Know what’s ahead and how buyers and sellers are thinking about the year to come.
02
Connect with the industry
A curated room of decision-makers from brands, agencies, broadcasters and platforms.
03
Industry thought leaders
Hear directly from the people setting the pace across the ecosystem.
04
Participate & be heard
Debate, question and shape the conversation that defines the next 12 months.
Who attends
A senior, buy and sell-side room
Agenda
Charting the key trends for 2027
Agenda TBA
08:15
Registration
Breakfast & Registration
09:00
Opening
Welcome, Introduction & Reflections on 2026
Vincent Flood — Editor-in-Chief, VideoWeek
09:30
Panel
Where Will Advertising Budgets Be Going in 2027?
Simon Bevan— COO, Havas Media Network
Lucia Mastromauro— Global VP Advertising, Deliveroo
Andy Jones — VP Broadcast & CTV, PubMatic
Tim Cross-Kovoor — Moderator, VideoWeek
10:00
Presentation
From Fragmentation to Integration: The Future of CTV
Matt Bryan — Director, Analytics & Insights EU, Samsung Ads
10:20
Panel
Defining YouTube's Relationship with Television
Matt Duffy — CMO, Pixability
Lindsey Clay — CEO, Thinkbox
Melinda Clow — Managing Partner, OMG
Dan Meier — Moderator, VideoWeek
10:50
Break
Coffee Break
11:10
Fireside
Netflix: Reflecting on Three Years in Europe
Damien Bernet— VP EMEA Advertising, Netflix
Vincent Flood — Editor-in-Chief, VideoWeek
11:30
Fireside
Attention by Design: Rethinking CTV Creative in the Age of AI
Adam Mugridge — Snr Director Creative Solutions, Nexxen
Tim Cross-Kovoor — Moderator, VideoWeek
11:50
Panel
From Effectiveness to Outcomes: Demonstrating Video & CTV Success
Dan Plant · Rebecca Smithson · Sameer Modha · Vincent Flood
12:20
Presentation
Data on the Rocks: The Bacardi–Dailymotion Mix
Eddie Boyle— VP Sales UK, Dailymotion
Ethan Kierznowski — Snr Account Manager, OMD EMEA
12:40
Presentation
Video & CTV's Competitor Set: Incumbents, Alternatives & the Next Wave
Daniel Knapp — Chief Economist, IAB Europe
13:00
Break
Lunch
14:00
Presentation
The Impact of AI on Ad Trading Optimization
Roy Armale — Chief Product & Growth Officer, WPP Open
14:20
Presentation
AI in Adtech: A Controversial Perspective
Thomas Servatius — Co-CEO, smartclip Europe
14:40
Panel
The UK Broadcasters Joining Forces: What to Expect
VideoWeek Roadmap brings together senior buyers and sellers across video and TV. Partnership packages include stage presence, branding and direct introductions.
VideoWeek is the publication and events business covering the business of video — reporting daily on advertising, streaming and the technology behind them for an audience of senior industry decision-makers.