videoweek roadmap logo in white

Setting the Video & CTV Advertising Agenda for 2025

november 2025

London, UK

videoweek roadmap

a one day conference about what to expect in video and ctv advertising in 2025

VideoWeek Roadmap, formerly known as ‘NVF Roadmap’, is a one day conference that will look at what to expect in video & CTV advertising in 2025.

2024 Themes

Crucial Business Information

Connect

Industry Thought Leaders

Participate

what's on

2024 agenda

8.30am

Coffee & Networking

9.00am

Welcome & Introduction

Presentation

Speaker

Vincent Flood, Editor-in-Chief, VideoWeek

09:00am

Welcome & Introduction

Speaker Vincent Flood, Editor-in-Chief, VideoWeek

09:00am

CTV’s Role on the Omnichannel Media Plan: The Buy-Side View

Speakers
Richard Brooke, Global Media Operations Director, Unilever
Ed Wale, VP Europe, LG Ad Solutions
Laura Hicks, Global Head of Market Development, Finecast
Moderator
Vincent Flood, Editor-in-Chief, VideoWeek

09:00am

The Coming of the ESG Tidal Wave

Speaker Vincent Flood, Editor-in-Chief, VideoWeek

9.10am

Why Linear TV Still Has Cards to Play in the Era of Digital Video and CTV

Presentation

Speaker

Marius Leichte, Senior Manager – International Business Development, Virtual Minds

9.30am

State of the Market: The Video & CTV Landscape in 2025

Presentation

Speaker

Richard Broughton, Director, Ampere Analysis

9.50am

What Will We Be Winning Budget on Next Year's Media Plans: An Omnichannel Analysis

Panel

SpeakerS

Sarah Mansfield, Media Consultant, Barcarolle
Rob Petherick, Senior Sales Director, Nexxen
Matt Duffy, CMO, Pixability 
Tim Cross-Kovoor, Assistant Editor, VideoWeek (Moderator)

10.20am

The Path Forward for Broadcasters in Europe in 2025

Town Hall

Speakers

Nick Manning, Founder, Encyclomedia International
Nathalie Lethbridge, Managing Director, Atonik Digital 
Richard Broughton, Director, Ampere Analysis
Ian Whittaker, Managing Director, Liberty Sky Advisors
Vincent Flood, Editor-in-Chief, VideoWeek (Moderator)

11.10am

Coffee Break

11.30am

How We'll Measure Audiences and Engagement in 2025

Panel

Speakers

Eleanor Marshall, Global Head of Data & Measurement, GroupM
Lucy Bristowe, Chief Executive Officer UK and Western Europe, Kantar Media
Justin Sampson, Chief Executive, Barb
Scott Thompson, Data & Platforms Associate Director, Publicis Media UK
Tim Cross-Kovoor, Assistant Editor, VideoWeek (Moderator)

12.00pm

Bridging Linear and Digital TV: Navigating the Transformation Towards a Unified Advertising Ecosystem

FIRESIDE CHAT

Speakers

Steffen Pramel, Head of Product Media Manager, Virtual Minds 
Thomas Servatius, Co-CEO & MD Platform & Technology , smartclip
Vincent Flood, Editor-in-Chief, VideoWeek (Moderator)

12.20pm

Is CTV Living Up to TV Advertising's Rich Heritage?

Panel

Speakers

Emma Newman, CRO EMEA, PubMatic
Helen Keelan, Senior Sales Director, LG Ad Solutions
Lindsey Clay, CEO, Thinkbox
David Evans, Vice President, Global Advertising & Partnerships, NBCUniversal
Dan Meier, Senior Reporter, VideoWeek (Moderator)

12.50pm

lUNCH

2.00pm

Gunslingin' - a non-briefed, non-prepped, shoot-from-the-hip Q&A

FIRESIDE CHAT

Speakers

Rhys McLachlan, Director of Advanced Advertising, ITV
Vincent Flood, Editor-in-Chief, VideoWeek (Moderator)

2.20pm

Retail & Commerce Media: An Industry Impact Assessment

Panel

Speakers

Laura Thomas, Global Home Care eCommerce Marketing, Unilever
Prateek Gupta, Managing Director, Commerce & Retail Media, UK, Omnicom Media Group
Lesley Myers-Lamptey, Head of Commerce Strategy, T&Pm
Dan Meier, Senior Reporter, VideoWeek (Moderator)

2.50pm

What Next for Data & Identity after a Deeply Confusing Year

Panel

Speaker

Frank Plähn, VP Audience Products, smartclip Europe
Geoff Copps, SVP Audience & Identity EMEA, Kinesso
Davide Rosamilia,VP, Product, ID5
Sarah Kenny, Head of Data & Technology Planning, Wavemaker
Tim Cross-Kovoor, Assistant Editor, VideoWeek (Moderator)

3.20pm

Coffee Break

3.40pm

Attention as a Means, Not an End: How Will It Shape Video Advertising Success in 2025?

Presentation

Speaker

Daniel Josiah Brown, International Sales Director, UK, Dailymotion

4.00pm

How Curation is Making the Open Web Sexy Again

Panel

Speakers

James Trott, Senior Director, Global Addressable Media, The Coca-Cola Company 
Baijayanti Chadha, Global Media Strategy Director, Carat
John Tigg, SVP, Buyer Development, Europe, Index Exchange
Lauren Coppin, VP EMEA, Client Strategy and Magnify, Prohaska Consulting
Vincent Flood, Editor-in-Chief, VideoWeek (Moderator)

4.30pm

Agents of Change: Are Agencies Adapting to the Needs of Modern Marketers?

Panel

Speakers

Celine Saturnino, CEO, Total Media
Jenny Bullis, Chief Executive Officer, Media Practice, UK&I, Dentsu Media
Katrina Bozicevich, Managing Director, MG OMD
Dan Meier, Senior Reporter, VideoWeek (Moderator)

5.00pm

Concludes

speakers

2024 speakers

We’ll be featuring speakers from some of the industry’s most innovative and influential companies.

Laura Thomas

Global Retail Media Specialist

Thomas Servatius

CEO

Celine Saturnino

CEO

James Trott

Senior Director, Global Addressable Media

Daniel Josiah Brown

International Sales Director, UK

Lindsey Clay

CEO

Rhys McLachlan

Director of Advanced Advertising

Lucy Bristowe

Chief Executive Officer UK and Western Europe

Steffen Pramel

Head of Product, Media Manager

Jenny Bullis

Chief Executive Officer, Media Practice, UK&I

Katrina Bozicevich

Managing Director

Davide Rosamilia

VP, Product

Matt Duffy

CMO

Eleanor Marshall

Global Head of Data & Measurement

David Evans

Vice President, Global Advertising & Partnerships

Nick Manning

Founder

Prateek Gupta

Managing Director, Commerce & Retail Media, UK

Lesley Myers-Lamptey

Head of Commerce Strategy

Emma Newman

CRO EMEA

Frank Plähn

VP Audience Products

Geoff Copps

SVP Audience & Identity EMEA

John Tigg

SVP, Buyer Development, Europe

Sarah Mansfield

Media Consultant

Richard Broughton

Executive Director

Sarah Kenny

Head of Data & Technology Planning

Marius Leichte

Senior Manager - International Business Development

Nathalie Lethbridge

Managing Director

Justin Sampson

Chief Executive

Scott Thompson

Data & Platforms Associate Director

Rob Petherick

Senior Sales Director

Lauren Coppin

VP EMEA, Client Strategy and Magnify

Ian Whittaker

Managing Director

Helen Keelan

Senior Sales Director

Vincent Flood

Editor-in-Chief

Dan Meier

Senior Reporter

Tim Cross

Assistant Editor

who attends

the clock is ticking

Days
Hours
Mins
Secs

why attend?

Crucial Business Information

The pace of change in video & CTV advertising has only accelerated over the course of the pandemic. Knowing what’s ahead of us and how buyers and sellers are thinking will be key to success.

Connect

The pace of change in video & CTV advertising has only accelerated over the course of the pandemic. Knowing what’s ahead of us and how buyers and sellers are thinking will be key to success.

Industry Thought Leaders

The pace of change in video & CTV advertising has only accelerated over the course of the pandemic. Knowing what’s ahead of us and how buyers and sellers are thinking will be key to success.

Participate

The pace of change in video & CTV advertising has only accelerated over the course of the pandemic. Knowing what’s ahead of us and how buyers and sellers are thinking will be key to success.

2024 Partners

Host Partner

Gold Partners

Silver Partners

Lunch Partner

Coffee Break Partner

REGISTRATION

We will be returning in 2025

venue location

30 euston square

30 Euston Square is a Grade II* listed award-winning events venue, in a perfect central London location. The closest tube stations are Euston and Euston Square.

Sponsorship Packages

Contact Us